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Telecommunications & Media

SK Broadband expands offline benefits for B tv+ max

SK Broadband said on Wednesday it will run the B tv+ max Festival to offer offline, on-site experiences to subscribers of its all-in-one package B tv+ max. The service offers content from major terrestrial and general programming channels, more than 300,000 titles across genres, and 255 live channels. The company plans monthly offline events by category such as sports, performances and kids’ animation, starting with a concert invitation event in August.

Telecommunications & Media

SK Broadband\'s B tv Hot Deals posts 6 billion won cumulative sales in 8 months

SK Broadband said on Tuesday its TV-based short-form commerce service, B tv Hot Deals, recorded cumulative sales of 6 billion won and 270,000 orders in eight months after its launch. The service, which airs on B tv channel 41, introduces discounted home shopping products in short videos of about a minute. SK Broadband said the channel averages 800,000 users a day and has expanded participating home shopping partners and listed items.

Telecommunications & Media

LG Uplus bets on Ixio differentiation from calls to physical AI

LG Uplus is expanding the scope of its AI agent Ixio from call support to broader daily-life services such as search, scheduling and roaming, while exploring links to physical AI. The company aims to develop Ixio into an ambient AI that connects devices and spaces through voice. With about 1.5 million monthly active users, Ixio trails SK Telecom’s A.dot, which has more than 10 million MAU. LG Uplus is cautious about monetisation and is pursuing overseas carrier partnerships and B2B models.