SK Broadband said on Sunday it will run a discount promotion for paid B tv video-on-demand (VOD) content for the Chuseok holiday.

Through Sept. 27, SKB will offer one daily 20 percent discount coupon under its “Daily discount coupon for everyone” promotion. The coupon can be used for paid B tv VOD content.

Customers can receive up to 10 coupons during the event period. The coupons can be used for titles such as the live-action film “Moana,” “Toy Story 5,” “Sarangui Hachuping: The Legend of the Whale Jewel,” and “Okay Madam 2.”

Customers who buy eligible titles will earn additional B Cash as a set percentage of the top-up amount, with a maximum accrual rate of 22 percent.

SKB will also provide content curation that reflects family composition and preferences by age group. In a special “Discovering Chuseok” section, customers can check box office rankings by year, this year’s comeback films and animation rankings.

Users can continue watching content they started at home while on the move by connecting mobile B tv to a set-top box. The service recommends content based on user profiles and viewing history. Customers who connect mobile B tv will also receive an additional 1,100 B Cash points.

Park Chamsol (박참솔), platform head at SKB, said, “We prepared this so that simply turning on B tv makes it possible to find what the whole family wants right away, anytime and anywhere.” He added, “We hope it will be a holiday that people can enjoy without 부담 thanks to the discount benefits.”