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Telecommunications & Media

SK Broadband integrates AI into local news, channel rank jumps 32 places

SK Broadband said on Wednesday it has introduced its in-house artificial intelligence broadcast production solution, B tv AI Studio, to its local channel ch B tv to establish an hourly news system. The company said the system shifted local news from one to two evening bulletins to hourly scheduling on weekdays from 9 a.m. to 7 a.m. the next day. It said ratings rose and the channel’s rank within B tv cable climbed 32 places.

Telecommunications & Media

SK Broadband to offer seven children\'s rights short films for free screening

SK Broadband said on May 4 it will screen seven short films on children\'s rights for free through May 31 in cooperation with international children\'s rights NGO Save the Children. The special programme was planned to mark May as Family Month and will be available on B tv and mobile B tv. The lineup includes six short films, led by \"Beyond the Wall,\" the grand prize winner at the 11th Save the Children Children\'s Rights Film Festival, and Save the Children\'s original film \"Otherworld Boy.\"

AI & Enterprise

SKT wins NAB Product of the Year award for AI technology

SK Telecom won a Product of the Year award at NAB Show 2026 for its AI media commerce solution Live-to-Cart, it said on Tuesday. NAB Show, hosted by the U.S. National Association of Broadcasters, is held every April in Las Vegas. The Product of the Year program selects technologies and products deemed innovative and promising in broadcasting, media and entertainment. SKT was the only Korean company among this year’s winners.