| Mobile Web

Buying AI tools does not mean AX; companies need to redesign jobs, organisations and workflows

Buzzvil CEO Kwanwoo Lee (이관우) said AI has clearly boosted individual productivity, but raising organisational productivity requires redesigning workflows, roles and work methods to fit AI. Buzzvil is expanding its reward advertising business with an interaction AI agent and is encouraging unrestricted AI tool use, with token usage up 10-fold in the first half. He cited productivity gains, cost cuts and role reassignments, prioritising capability expansion over layoffs.