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Samsung to roll out generative AI across all work and train top executives first

Samsung will pursue an \"AI great transformation\" to overhaul the way it works and its organizational culture, it said on Monday. The group plans to adopt AI across all tasks at its affiliates, from research and development to production, marketing and support. It will officially introduce external generative AI services such as Gemini, ChatGPT and Claude in June. Samsung will also run an AX boot camp for affiliate presidents and provide staged training for about 2,300 executives, with all-employee training to be completed in 2026.