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Finance

Four major Korean financial groups detail AX strategies, shifting from declarations to execution

South Korea\'s four major financial groups, KB, Shinhan, Hana and Woori, are placing artificial intelligence transition, known as AX, at the heart of their second-half management strategies. They are moving from early-year emphasis on AI innovation to execution, including wider use of AI agents, organisational reshuffles and process changes. The groups aim to embed AI across customer service, sales, lending and internal work to raise productivity and improve customer experience.

Fintech

Shinhan Financial holds management forum, calls for stronger AX execution

Shinhan Financial Group held a management forum for the second half of 2026 and urged stronger market competitiveness and improved execution of its AI transition. The group said about 300 executives attended the two-day event from July 3 to 4 at Shinhan Bank’s Blue Campus. Participants reviewed the group’s current crisis situation and discussed second-half execution strategies, including plans to become an AI-native company.

Industry

Samsung strategy meeting shifts from crisis response to AI-native push

Samsung Electronics\' global strategy meeting has shifted in tone from last year\'s emergency management to a companywide AI transformation drive, backed by a recovery in results and a return to the top spot in DRAM. The company plans to apply AI across all work areas, from R&D to production, marketing and support. It will also formally adopt external generative AI services and expand training for executives and employees this year.