Consumers are weighing whether to pay 200,000 won more for the iPhone 17 Pro, which leads on camera, battery and overall performance, or choose the iPhone Air for a thinner, lighter design and a lower price. Both models launched in September 2025 with 256GB base storage. The Air is slimmer, lighter and has a larger display, while the Pro offers stronger camera features, cooling and battery life.

Apple may launch its first foldable iPhone this autumn and call it the iPhone Ultra, an IT outlet reported. The device is expected to be Apple’s most expensive iPhone and use a book-style inward fold with a wider internal screen. Rumours include a crease-free inner panel, two rear cameras without a telephoto lens, and two front cameras. It may run iOS 27 with enhanced multitasking and use an A20 Pro chip, C2 modem and Touch ID.