| Mobile Web

Broadcast ad cap raised to 20 percent, mid-roll ad rules eased

South Korea’s Broadcasting Media Communications Commission reported a draft amendment to expand the daily cap on broadcast advertising to 20 percent of airtime per channel from an average 17 percent. It also plans to scrap programme-by-programme limits and apply a separate 20 percent cap in prime time. The commission will shorten the minimum length of programmes eligible for mid-roll ads to 30 minutes and increase allowed breaks. It also plans to ease size limits for virtual and indirect advertising.