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Musinsa takes zero-tolerance stance on 'tag switching' ahead of IPO

Musinsa said it will take a zero-tolerance approach to brands on its platform caught engaging in “tag switching,” including possible sales suspensions, contract termination and permanent expulsion. The move follows controversy involving handmade shoe brand Marzin and comes as Musinsa prepares for an IPO, with industry expecting a preliminary listing review filing in July. Musinsa cited limits on pre-inspection in a consignment model and plans an AI-based online inspection system next month.