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AI & Enterprise

SKT presents paper on AI inference model to find customers\' true preferences at global AI conference

SK Telecom said on April 28 it presented a paper at ICLR 2026 on an AI recommendation model designed to identify customers\' true preferences. The company said its proprietary Collision-Aware Preference Optimization technique filters out conflicting preferences in user behavior data. It defines long-term repeated patterns as consistent preferences and one-off clicks as superficial preferences, raising weights when they match and lowering them when they conflict.

Telecommunications & Media

SKT adds family care feature to A.Dot Phone to alert guardians of suspected voice phishing

SK Telecom said on April 27 it will add a \"family care\" feature to its A.Dot Phone service to alert guardians immediately when AI detects suspected voice phishing during a call. Police Agency statistics showed 5,878 voice phishing cases in the first quarter of 2025, up 17 percent from a year earlier, while average losses per case rose 188 percent to 53.01 million won. Users can register up to 10 guardians, who receive alerts by push notification and SMS or SMS only.

Telecommunications & Media

SKT MVNO shared SIM era begins as SKtelink launches Easy SIM

SKtelink said on Sunday it will launch an Easy SIM that is compatible across mobile virtual network operators using SK Telecom’s network, selling it through Emart24. Customers can buy the SIM at about 5,500 Emart24 stores nationwide and immediately activate it by selecting a plan from their preferred MVNO. SK Telecom previously required separate SIMs by MVNO brand, forcing customers to replace SIMs when switching providers.