The Ministry of Science and ICT said on Oct. 26 it will run through next month’s Nov. 6 a process to select a policy brand name and slogan for 'Everyone’s AI', an AI service that anyone can use.

'Everyone's AI is a project that supports allowing anyone to easily use services based on domestic AI models without burden. The ministry selected three consortiums, including SK Telecom, Kakao and KT, as operators in August. Each consortium is currently running a beta service for service-related personnel and plans to launch a full service within the year.

The contest covers a policy brand name for Everyone’s AI that is easy for the public to understand and say, and a slogan that reflects the purpose of the project and its expected effects. Any South Korean citizen can participate, with up to 1 entry per person.

Participants should submit a brand name of up to 5 characters, a slogan of up to 20 characters, and an explanation of the meaning of the proposal and planning intent of up to 300 characters through an online submission page. Submitted entries will be evaluated based on policy fit, usability and scalability, originality, and clarity and completeness. Winners will be announced on Nov. 16.

The awards will include a grand prize of 1 winner with prize money of 2 million won. A total of 6 winners will be selected, and total prize money is 5.5 million won. The ministry will also draw 10 people from valid entrants other than winners and provide each with a 50,000 won gift certificate.

The selected brand name and slogan will be used on Everyone’s AI service screens and external promotional materials, following consultations with participating companies.

Eom Yeol (엄열), director-general for artificial intelligence policy at the ministry, said public interest and participation are critical to the success of Everyone’s AI. He said the ministry will actively reflect public suggestions and demands in the service preparation and operation process to build a high-quality service.