SOOP said on Wednesday it will live-stream major events featuring South Korea’s athletes at the 2026 Milan-Cortina Paralympics in Milan and Cortina d\'Ampezzo from March 7 to 16. The Winter Paralympics, first held in Sweden in 1976, marks its 50th anniversary this year. South Korea will send a 56-member delegation, including 20 athletes, competing in five sports.

Kakao is preparing to launch \'Talk Affiliate\', a participation-based advertising service linking KakaoTalk short-form creators and Gift Giving transactions. After a trademark filing and a pilot test, Kakao has written into its ad policy that fees will be charged based on sales generated through the affiliate service, with commission rates to be announced. The move comes as display advertising has posted five straight quarters of declines and commerce growth has slowed.