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iPhone 18 Pro seen drawing biggest upgrade demand as lineup shrinks and lease plan looms

The iPhone 18 Pro is expected to be the model that absorbs the largest share of iPhone upgrade demand in the second half of this year, driven by design, battery, camera and artificial intelligence features, an outlook said. Apple is also expected to simplify its iPhone lineup and introduce a new upgrade lease program, which could lower consumers’ upfront burden and make monthly payments a bigger factor in replacement decisions.