Digital-native companies often lead in willingness to adopt AI and the breadth of its use, but that does not always translate into the highest level of operational maturity, a 2026 report found. Executives at digital-native firms most frequently cited embedding AI at scale across core business processes as a top investment priority. The report distinguishes broad deployment from full operational embedding, including use by more than 100 users under SLAs with continuous monitoring. Examples in South Korea highlight the need for shared data, governance and operating foundations.

Salesforce is expanding links between its AI agents and external data and cloud platforms such as Databricks and Google Cloud. It is highlighting a zero-copy approach that lets agents use data in place without moving or duplicating it, alongside data governance. The company is also combining Agentforce with Informatica’s data catalog, quality, MDM and governance tools. Salesforce said Agentforce annual recurring revenue rose to $1.2 billion in the first quarter, more than tripling from a year earlier.