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Korea content sales top 161 trillion won; generative AI adoption at 32.1 percent

South Korea\'s content industry extended growth in both sales and exports last year, supported by strong performance in music and films. Total sales rose 2.6 percent to 161.48 trillion won, led by music, knowledge information and comics. Exports increased 5.9 percent to $14.91 billion, driven by music, film and character businesses. In the fourth quarter, 32.1 percent of content companies used generative AI.