Samsung Electronics said on Thursday it will expand collaboration with domestic and overseas game companies ahead of the Galaxy S26 launch. It will offer special Galaxy themes and accessories based on popular games such as Genshin Impact and PUBG Mobile. Customers who buy the Galaxy S26 series from March 6 to April 30 will receive special themes for eight games. Samsung will also run offline events and experience zones at several locations in Seoul.

Samsung Electronics introduced the Galaxy S26 series in San Francisco, comprising the S26, S26 Plus and S26 Ultra. It said NPU performance improves by up to 35 percent and the 200-megapixel main camera captures 47 percent more light than the previous model. The company detailed natural-language photo editing, Now Assist, automated app actions and strengthened security features. It also aims to equip more than 1 billion Galaxy devices with AI by 2026.