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Pion deploys AI shopping host on Naver Shopping Live

Pion Corporation, an AI agent marketing solution company, said on April 28 that its project with Naver Shopping Live produced results in which AI outperformed sales from broadcasts featuring human shopping hosts. The company said it has run AI production tests since February to change what it described as a high-cost, low-efficiency structure. It said it completed a proof of concept in two months and entered regular operations across categories including fashion, electronics, food and living.