The Broadcasting Media Telecommunications Commission will launch a public campaign to raise awareness of the distribution of false information and criminal misuse using generative AI.

The commission said on Wednesday it will run its "In the AI era, it is the rule to equip verification items!" campaign for two months in October and November on its official social media channels, including Instagram and YouTube.

The campaign focuses on helping users build a habit of verifying and questioning information on their own through a game that directly identifies false information made with generative AI and examples of criminal misuse. It mainly targets the MZ generation and teenagers, who have high usage rates of social media and generative AI.

In October, it will sequentially release "Real vs Fake" quizzes in card-news and short-form formats, presenting real information alongside manipulated information based on examples that can be encountered online and asking users to determine authenticity.

In November, it will run the "Verification Item Equipped Challenge," in which users introduce their own methods for verifying information through short-form videos or card news. If they upload a photo to a separate verification site, a campaign emblem badge will be automatically composited. Among participants who share it on social media, the first 1,000 will receive coupons.

The commission will also distribute card news containing a checklist for identifying false information that users can check themselves when encountering information produced with generative AI, and precautions related to illegal composite content, or deepfakes. It also plans to provide guidance on how to use the "generative AI user participation platform" for reporting and sharing the risks of generative AI.

The commission is also operating the second phase of the "Public-Private Council for AI Service User Protection" since May, and has formed and has been operating a pan-government consultative body since June to respond to AI-related crime.

Spokesperson Sang-kwon Ban (반상권) said, "As generative AI services become more advanced and spread deep into people’s daily lives, the habit of verifying and questioning information on one’s own is important." He added, "I hope this campaign will serve as an opportunity to create an AI usage environment that people can use with confidence and trust."

Meanwhile, a "2025 Intelligent Information Society User Panel Survey" released in May by the commission and the Korea Information Society Development Institute showed the domestic usage rate of generative AI rose to 38.9 percent in 2025 from 12.3 percent in 2023.