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Disney allies with TikTok to bring fan-made short videos to Disney+

Disney is working with TikTok to bring Disney-related fan content into the Disney+ app. The companies plan to start a pilot program in the United States in the coming months and then expand to other markets. Under the partnership, TikTok fan videos themed on Pixar, Marvel and Star Wars will appear in Disney+’s short-form feed, “Vurts.” Disney also launched a creator ambassador program for TikTok creators.