Fox will acquire Roku in a cash-and-stock deal valued at about $22 billion. TechCrunch reported on Sunday that the boards of both companies have already approved the transaction. The acquisition is expected to be completed in the first half of 2027.
The deal is expected to combine Fox News, its sports channels and its free ad-supported streaming service Tubi with Roku’s connected TV platform, making Fox the third-largest television company in the United States.
The acquisition will allow Fox to secure Roku’s audience of 100,000,000 viewing households, increasing the precision of ad targeting and reducing reliance on traditional broadcasting. Fox said the strategy is to build a foundation for broader entry into the fast-growing connected TV advertising and streaming subscription markets.
Fox CEO Lachlan Murdoch (라클란 머독) said Roku pioneered streaming TV and grew it into a leading connected TV platform, calling the acquisition a "decisive moment" for the company. Roku founder and CEO Anthony Wood (앤서니 우드) said innovation for audiences, partners and advertisers would continue at a faster pace by joining with Fox.
Chi-gyu Hwang
delight@d-today.co.kr