| Mobile Web

Google\'s B2C data compounding loop is unlocking in B2B software

Enterprise software differs from consumer services such as Netflix, TikTok and Amazon, which have long improved systems by capturing and analysing user behaviour. Foundation Capital partner Jaya Gupta says the core advantage built by those platforms is a data compounding loop, where better systems attract more users and data. Gupta says the rise of LLMs, remote work and agents is creating digital trails that let enterprise software capture and learn from decision-making processes.