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Samsung Electronics highlights device connectivity strategy at Gamescom for \'anytime, anywhere\' gaming

Samsung Electronics is shifting its gaming strategy from standalone device performance to connectivity across devices. At Gamescom 2026 in Cologne, it presented an integrated gaming ecosystem linking PC, console and mobile under the #PlaySamsung slogan, with four themed zones. The booth used a Korean PC cafe concept and included hands-on demos, cloud gaming and storage products. Samsung also highlighted software cooperation with Activision Blizzard for Call of Duty: Modern Warfare 4.

Games & Commerce

Samsung Electronics to show integrated gaming ecosystem at Gamescom in Germany

Samsung Electronics will unveil an integrated gaming ecosystem at Gamescom 2026, which opens on Aug. 26 in Cologne, Germany. The company set up a 1,090 square metre booth to display a full package of gaming devices, including monitors, TVs, mobile products, SSDs and headsets. Under the #PlaySamsung slogan, it created four zones, including Odyssey and Galaxy areas. It also planned events including a PlayGalaxy Cup world final and product unveilings.

Industry

U.S. to impose 15 percent tariff on polysilicon, key material for chips and solar

The United States will introduce minimum import prices and a 15 percent tariff on polysilicon, a key input for semiconductors and solar panels, to curb China-led supply chains and bolster domestic manufacturing. Minimum prices will apply to polysilicon, ingots, wafers, solar cells and modules, with the measures due to take effect on Dec. 4. The White House also allows the Commerce Department to create incentives supporting investment in U.S. production facilities.