Musinsa has opened its largest offline select shop, Musinsa Megastore Seongsu, in Seoul’s Seongsu-dong as it accelerates its offline expansion. Spanning five floors from basement level 1 to the fourth floor, the store combines fashion and beauty with content and food and beverage. It features about 1,000 brands and strengthened O4O functions that reflect online data in-store. Musinsa aims to broaden its customer base beyond younger shoppers and position Seongsu as a key offline hub.

Musinsa said on Wednesday it has formed a strategic partnership with Samsung Card and will launch a co-branded card late this month. The two companies signed an agreement on April 15 at Musinsa Seongsu N1 in Seoul to release a Musinsa-only credit card and jointly operate marketing. Musinsa said it designed shopping benefits for members to strengthen loyalty, while Samsung Card plans to expand contact with younger customers and pursue data-driven marketing cooperation.