Musinsa-operated online select shop 29CM said on Jan. 29 it will open the lifestyle select shop Iguhome Seongsu 2 on Jan. 30 on Dongyeonmu Jang-gil in Seongsu-dong, Seoul.

The store spans the second and third floors and has a floor area of 169 pyeong (559 square metres). It remodels an old house that was a residential space in the 1980s. It preserved the exterior walls and structure and styled the interior in a bright yellow tone.

The store is made up of 10 themed zones. It added pet supplies, bathroom items and a food lineup to the existing kitchen, home fabric and stationery offerings. The second floor features a "Food Pantry" zone curating bakery items, desserts, jam, oil, tea and coffee. The third floor is a showroom recreating an actual kitchen and bathroom.

29CM will preview the store through its real-time live broadcast, "29 Live" (29 LIVE), on its application on the day. The broadcast will introduce 6 tenant brands and the space layout.

To mark the opening, it will launch an offline-only "Iguhome Edition". It will sell in limited quantities 2 types of donuts made in collaboration with Queensberry Donut House, and 2 gift sets of Jampot and sabre. It will offer a 20 percent discount on all products until Feb. 15, and on weekends will discount some products by up to 83 percent.

A 29CM official said, "Based on the customer response to the first Seongsu store, we strengthened category-by-category curation capabilities at the second store."