[DigitalToday reporter Shin-hye Ahn] Musinsa said on March 25 it will run the 'Re: Seoul Forest' campaign from April 3 to 12 around Seoul Forest.

The campaign combines Musinsa-curated fashion and lifestyle content with the existing Seoul Forest commercial district that has focused on food and beverage, or F&B. The company plans to turn Seoul Forest Street into a place with abundant content to see, enjoy and experience beyond eating and drinking.

Musinsa will hold a check-in event that has participants explore different parts of Seoul Forest Street. It will run the event in collaboration with 24 brands, including 12 fashion and lifestyle stores such as Musinsa Space Seoul Forest and major local F&B partners. The company plans to encourage visitors to join the event and walk through the alleys using guide banners placed along Atelier Street near Seoul Forest, around Ttukseom Station and at Team Musinsa’s Seongsu store.

Musinsa sees the campaign as a link that will help young customers who frequently visit Yeonmujang-gil in Seongsu-dong flow naturally into the Seoul Forest commercial area. It plans to carry Yeonmujang-gil’s fashion energy into Seoul Forest and expand the overall vibrancy of Seongsu-dong’s commercial district.

Musinsa also sees the campaign as an opportunity for fashion and lifestyle brand stores that have newly opened through the Seoul Forest project to expand customer touchpoints in earnest. It plans to solidify a win-win marketing model in which brands located in Seoul Forest generate synergy with the existing district’s F&B infrastructure.

A Musinsa official said, "Seoul Forest Street already has a strong food culture, so we want to create a street that people want to revisit because it is rich in things to see and do through synergy with fashion content." The official added, "We hope this campaign will be an opportunity for visitors to discover a new side of Seoul Forest and become sustainable vitality for the local commercial district."