Krafton said on Feb. 2 it will unveil the "PUBG Today Traditional Collaboration Collection" created with traditional crafts creators, as a collaboration case under "Today Traditional Collaboration" (a corporate-linked traditional culture product development project) hosted by the Ministry of Culture, Sports and Tourism and run by the Korea Craft and Design Foundation.

"Today Traditional Collaboration" is a programme aimed at linking traditional cultural assets with modern industry and expanding them into new products and content. It has sought practical ways to use traditional culture and its industrial value through collaboration between creators in traditional fields and private companies. Krafton worked on a collaboration that reinterprets "PUBG: Battlegrounds" through the language of traditional crafts and design.

Design studio Superposition and crafts team Actique took part in the collaboration. Krafton offered the game IP and worked on planning to present a direction in which traditional crafts can naturally combine with the modern content of games.

In the collaboration with Superposition, the "Blue Zone", a symbolic space in the Battlegrounds game, was reinterpreted through the concept of "digital mother-of-pearl" inspired by traditional Korean mother-of-pearl inlay. The Blue Zone, which symbolises tension and strategy in the game, was realised as a folding screen, a traditional object, visualising imagery from the digital world as an offline artwork. Key products include the "PUBG Blue Zone folding screen" and the "Blue Zone object cup and plate set".

The collaboration with Actique focused on expanding traditional craft techniques into lifestyle goods that can be used in daily life. Products such as "Aekmagi Chickenidalk" and a "frying pan hand mirror" using mother-of-pearl decorations combine the symbolism of the PUBG intellectual property (IP) with the formative beauty of traditional crafts, and were designed with both collectability and practicality in mind.

Krafton expanded game IP beyond simple content consumption into modern objects and lifestyle items combined with traditional culture through the collaboration. It is also an example showing the programme's aim of modern use of traditional culture and the potential for industrial expansion.

The PUBG Today Traditional Collaboration Collection will be displayed and sold at the Root Store on the first floor of "PUBG Seongsu" in Seongsu-dong, Seoul.