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Industry

Samsung Electronics Service expands Baro Service to Busan, South Jeolla and North Gyeongsang

Samsung Electronics Service said it has expanded its in-store \"Baro Service\" counters to seven locations by adding three hubs in Busan, South Jeolla and North Gyeongsang from May 18. The company launched a pilot at four sites in Seoul and Gyeonggi in October last year. It said average daily users in January to April rose more than 30 percent from October to December. The service offers device checks, repairs and consultations at Samsung Stores.

AI & Enterprise

Samsung kicks off promotion to expand AI TV market ahead of World Cup

Samsung Electronics is running a promotion tied to the North and Central America World Cup season to help expand adoption of its 2026 AI TVs optimised for sports viewing. The campaign runs for two months from May 1 at Samsung Store and Samsung.com, as well as retailers including Hi-Mart and Electronics Land. Customers who trade in an existing TV can receive Samsung membership points, and an online event offers cashback to selected reviewers.

Industry

Samsung puts Bespoke AI Combo front and center in newlywed appliance push

Samsung Electronics has launched its 2026 Bespoke AI Combo, a washer-dryer with 25 kg washing and 20 kg drying capacity that completes wash-to-dry in 69 minutes on a rapid course. It unveiled a newlywed-focused appliance strategy at a media briefing in Seoul. The model redesigns its heat exchanger system and applies a pre-heat method to cut drying time and reduce power use by up to 35 percent. It also expands AI features and prioritises security over broader third-party connectivity.