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OpenAI faces dual challenge of revenue and reputation after ChatGPT

Analysts say two recent small acquisitions by OpenAI highlight its strategic challenges. OpenAI bought personal finance startup Hiro Finance and media startup TBPN, deals seen as aimed less at scale and more at diversifying revenue sources and restoring public trust. Hiro is viewed as a talent acquisition, though it is unclear how OpenAI will use the team. TBPN is linked to external messaging, raising questions about editorial independence.