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Telecommunications & Media
KT runs Family Month offers on Family Box, Y Box and KT.com
KT is running customer benefit programmes for May, designated as Family Month. Its KT Family Box app will hold a quiz event for three weeks from May 4, offering hotel stays, dining vouchers, theme park tickets and mobile coupons. The app also provides partner discount coupons in food, health and daily life categories. KT is also offering rewards and bonus data for customers reusing family phones, and events for Y customers aged 20 to 34 on the Y Box app. KT.com is running promotions for activation customers, including handset discount coupons and prize draws.
Telecommunications & Media
LG Uplus boosts benefits for long-term customers with monthly cultural invitations
LG Uplus said on Saturday it will strengthen benefits for long-term customers by designating the last Thursday of each month as Long-term Customer Day under its U+Toople membership programme. It will provide premium food, beverage and cultural benefits and plans to offer regular experiential culture and leisure perks this year. In February it will raffle gift sets for eligible VIP customers. It will also expand general benefits, including online learning offers and holiday promotions.
Finance
Banks step up embedded finance to combine payments, savings and benefits
South Korean banks are stepping up “embedded finance” by integrating financial services into other companies’ apps and platforms, aiming to make finance part of everyday consumption rather than a separate banking app activity. K Bank plans a commerce-linked service with fashion platform Musinsa after being designated an innovative financial service. Shinhan Bank is partnering with 11st and CJ Olive Young, while KB Kookmin Bank and KakaoBank are broadening tie-ups across retail and platform partners.
