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AI & Enterprise

Hitachi to roll out Claude to 290,000 employees in full AI alliance with Anthropic

Hitachi has signed a strategic partnership with Anthropic to introduce generative AI such as Claude across business processes for about 290,000 group employees. It plans to boost internal productivity while strengthening its HMAX by Hitachi social-infrastructure solutions. Hitachi will first apply AI internally as “Customer Zero” and then reflect its experience in customer offerings. The partners will also collaborate on cybersecurity and set up a global delivery organisation.

Games & Commerce

APR steps up U.S. offline retail expansion

APR said its beauty brand MediCube is expanding offline distribution in North America by rolling out to Target and Walmart in the United States. The company completed placement in more than 1,500 Target stores in April and plans to expand to about 3,000 Walmart stores in June. MediCube will operate dedicated displays carrying key items. APR said MediCube’s sales rose about 30 percent within three months of joining Ulta Beauty, and demand has stayed strong online.

Games & Commerce

Com2uS Holdings\' Ares enters global preview, reborn as single-player action RPG

Com2uS Holdings is starting global testing for Ares, which has been revamped from a massively multiplayer online role-playing game into a single-player-focused action RPG, as it moves toward a second-half release. The company said the global early preview runs until 9 a.m. on May 27 across North America, Europe, Japan and Southeast Asia, excluding some markets such as South Korea and Taiwan where the game is already launched.