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Games & Commerce

Naver kicks off second-half \'Neopda Sale\' with discounts on about 10 million items

Naver said on Oct. 26 it will run its second-half shopping event, the \'Neopda Sale\', on Naver Plus Store through Nov. 8. About 13,000 stores, up 30 percent from a year earlier, will offer discounts on about 10 million items across categories including digital devices, home appliances, food and fashion. Naver will also run brand relay specials, provide daily coupons and hold a membership day event.

Games & Commerce

Naver secures Inspire Arena naming rights, to rebrand as Naver Arena from December

Naver has signed a naming-rights contract with Inspire Resort and will change the official name of Inspire Arena to Naver Arena at Inspire from December. Naver said the agreement takes effect in December and will run for three years, but it did not disclose the contract value. The partners plan to broaden cooperation from performances to on-site services and technology, including N Pay services and Naver Labs digital-twin-based AR navigation.

AI & Enterprise

Korean actionable AI agents spread to handle booking and payments in one go

Development of actionable AI agents that link multiple services to complete everyday tasks such as booking and payments is gaining speed in South Korea. Companies are seeking broader partnerships to secure access rights and handle authentication and payments. SK Telecom is building its \"Everyone\'s AI\" around its A.dot service, with scenarios spanning medical visits, job seeking and agentic payments. Startup Vooy is expanding integrations via the Open Builders Alliance to increase connectable services.