Games & Commerce

Musinsa Standard shows co-growth with platform private label and seller brands

Musinsa\'s private label Musinsa Standard has been shown, based on consumer behaviour data, to boost sales of brands sold on its platform. A research team from Dongguk University and Chonnam National University analysed individual consumers\' basket and purchase histories and released the results on June 18. The study found that higher cumulative Musinsa Standard purchases increased the likelihood and spending share of subsequent purchases from seller brands, and that private-label items were often bought together with basic and SPA-style seller brands.

Games & Commerce

Musinsa steps up summer push as 29CM starts 29 Week and Musinsa Standard launches fans

Musinsa is targeting the summer market by promoting its in-house brand and platform. Musinsa Standard on Sunday expanded its Cooltandard cooling line from apparel into appliances, launching six types of fans. The company-run select shop 29CM also began its largest first-half shopping event, 29 Week. The 10-day promotion runs through June 11 with about 3,000 brands offering discounts of up to 83 percent.