Musinsa brought unsold apparel inventory back into use as a resource. Musinsa said on Sept. 7 it has wrapped up its resource-circulation program, the "Infinite Project," which it announced in March.
The Infinite Project is a resource upcycling model in which Musinsa and its partner brands collect unsold apparel left after sales, as well as samples and fabrics from the production process, and assign them new value. A total of 11 partner brands took part, including Musinsa Standard, Not Only for Today, Doffjason, MacWoodGun, Urbanstoff, Yale, 1507 and Please Nofollow. Musinsa received donations of about 58,000 unsold clothing items from the brands and turned them into resources through two methods: "reuse" and "recycle."
Of the donated clothing, about 81.7 percent, or about 48,000 items, had no issues for wearing and were sold at Giving Plus sharing stores run by the Milal Welfare Foundation. All sales proceeds will be set aside as a public-interest fund to support vulnerable groups. About 10,000 items of clothing weighing about 500 kg, which were difficult to resell, were recycled and made into upcycled wardrobes based on textile panels. The wardrobes were produced by upcycling design expert Kim Ha-neul (김하늘), and incorporated inspiration from residents of "Not Scary House," a share house where reclusive and isolated young people live.
With support from Giving Plus, Musinsa recruited candidates and conducted interviews to select 15 reclusive and isolated young people. They received the upcycled wardrobes along with a Musinsa Standard winter clothing set consisting of a heavy down padded jacket, a cashmere muffler and Hit Standard tops and bottoms. By Giving Plus' own estimates, the project cut carbon emissions by about 9,972 kg and delivered an effect equivalent to planting 1,160 30-year-old pine seedlings.
A Musinsa official said, "Thanks to the active participation of our partner brands, we were able to turn used clothing that could have been thrown away into resources and complete a meaningful virtuous cycle by sharing it again for vulnerable groups." The official added, "We hope the upcycled wardrobes and clothing delivered this time will be a small courage and warm comfort for reclusive and isolated young people as they take a step out into the world."