Musinsa said on Thursday it has completed the second round of its Han-ddam project, which supports 10 small business workplaces with custom workwear tailored by industry. The programme, carried out with Hope Bridge Kia Counterpart, provides different work clothes for each workplace, reflecting job characteristics and on-site needs. Musinsa planned the Han-ddam project in 2025 to improve working environments and raise pride in work by drawing on its core fashion business.

The number of beneficiaries increased to 10 nationwide this year from five in the Seoul metropolitan area in the first round. Recruitment began in August, and the final selections were motorcycle repair shop Moto Midnight, caramel maker Mongmong Factory, brewery Mullae Brewery, manufacturer Ollason, craft studio Yuriro Project, farm Paranggotgan, cafe Somyeong Coffee Bar, and food businesses Seasoner, Mmmheuseu and Fork & Pickles.

Musinsa customised designs by selecting three items for each workplace, based on apparel from its modern basic casualwear brand Musinsa Standard. It also supported logo renewals for some workplaces, including Somyeong Coffee Bar, Mullae Brewery and Yuriro Project, to strengthen their identity. The new logos were introduced in collaboration with ARCADIA, a graphic studio made up of artists with severe disabilities, tailored to each workplace brand.

The completed workwear has been delivered sequentially by workplace since late October, with delivery finished by Nov. 5, Small Business Day. Musinsa plans to produce magazine-style interview content featuring the work and stories of participating small business owners to promote those who run their own brands across the country. It also plans to strengthen social contribution activities aligned with the essence of the fashion industry and to work to spread environmental, social and governance values.

A Musinsa official said, "We find it meaningful that, marking Small Business Day, we have been able to support distinctive workwear for various small business workplaces across the country by using Musinsa's fashion expertise." The official added, "We will continue differentiated activities that provide practical help so local small business owners can work while highlighting their unique value, and that can reaffirm the value of regional coexistence."