Musinsa is targeting the summer market with its in-house brand and platform. Fashion brand Musinsa Standard on Sunday expanded its summer cooling line Cooltandard from apparel into home appliances and launched six types of fans, while Musinsa-run select shop 29CM said it began its biggest first-half shopping event, 29 Week, on the same day.

Cooltandard is a summer cooling apparel line introduced in 2020 that has topped cumulative sales of 100 billion won this year. Musinsa Standard decided to expand Cooltandard from fashion to the broader lifestyle category, reflecting rising demand during the hottest season. Musinsa Standard Home sold more than 13,000 units last year with three types of fans, and this year doubled its lineup to six types by adding new models and new colors, including cordless circulator-style, desktop, clip-on and cooling portable versions.

The lineup includes a cordless circulator-style BLDC fan. It uses a BLDC motor with high power efficiency and low noise, and supports 3D automatic rotation and four-level height adjustment. It can be used wirelessly for up to 35 hours, allowing use while moving regardless of space. Sales at Musinsa Standard Home from January to May 20 this year rose 105 percent from a year earlier.

29 Week is a large-scale discount event held twice a year by 29CM, and it will run for 10 days through the 11th. About 3,000 brands are taking part, offering discounts of up to 83 percent. Last summer's 29 Week posted sales of 94.4 billion won over 10 days. Along with One Brand Day, which spotlights one brand each day, it will also run an Encore Pop-up event with about 320 brands including Dynit, Low Classic and Salomon. The number of brands taking part in the Encore Pop-up rose 66 percent from the same event last year.

Both events also prepared discounts through live broadcasts. Musinsa Standard Home will run a live broadcast at 8 p.m. on Sunday with home appliance-focused YouTuber Gajeon Jubu to introduce its fan lineup and offer discounts of up to 66 percent. 29CM expanded its real-time live broadcast, 29 Live, to a total of 14 episodes. From the 5th to the 7th, it will also run an offline guerrilla event, Taste Delivery, in the Seongsu-dong and Hannam-dong areas of Seoul.