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AI demand squeezes PC components market, motherboard sales set for record slump

The PC motherboard market is expected to contract sharply this year as rising AI demand concentrates semiconductor supply on the enterprise market, an analysis showed. Higher prices for memory, CPUs and storage are slowing consumer upgrades and new PC purchases. Major manufacturers have cut sales targets, with the top four vendors forecast to see motherboard sales fall about 28% from a year earlier. Some assessments say the downturn is structural rather than seasonal.