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Games & Commerce

G-Star organisers open first pop-up at Hyundai Department Store Pangyo, unveil Kream special pass

The G-Star Organising Committee said on Aug. 31 it will release a special pass in collaboration with Kream ahead of G-Star 2026, set for Nov. 19-22 at BEXCO in Busan. The pass includes entry to the BTC hall, a Yumi\'s Cells keyring and promotion card, and a Kream voucher. A pop-up store will run Sept. 1-6 at Hyundai Department Store Pangyo, followed by exclusive sales on Kream from Sept. 7.

Industry

Naver, Kakao face new test of labor relations over head office responsibility

Naver and Kakao are facing a new test of labor relations as they run multiple affiliates and restructure governance. Naver’s union is seeking unified bargaining covering 16 entities, arguing key decisions are shaped by the head office despite separate talks. Kakao is set to face a demand for joint bargaining across major affiliates as it plans a corporate split into KakaoAI and KakaoX. The disputes focus on how to balance subsidiary independence with group-level responsibility.

Games & Commerce

G-Star expands content to AI, webtoons and mobility, reduces reliance on game studios

G-Star, South Korea\'s largest game exhibition, plans to broaden its scope to AI, webtoons and mobility while expanding organiser-led in-house content to reduce dependence on participating game studios. The organisers named expansion of industry and audience reach and increased in-house content as key strategies for G-Star 2026, to be held in Busan in November. AI story platform Crack will be main sponsor, and Hyundai Motor will run a special programme.