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Games & Commerce

Naver holds \'Entertainment Day 2026\' to share K-pop marketing strategies

Naver on Oct. 22 held \'Naver Entertainment Day 2026\' at its 1784 facility in Seongnam, Gyeonggi Province, to present advertising strategies for the entertainment industry. The event was held with official advertising partner Glink Media and drew participants from major local agencies including SM, JYP and YG. Naver introduced ways to link services popular with people in their teens and 20s to artist marketing and shared use cases for digital out-of-home advertising, including its AI-based AdBoost Screen solution.

Industry

Naver Z union holds one-day full walkout as 70 percent of members join

The union at Naver Z, operator of metaverse platform Zepeto, began a one-day full walkout on Sept. 23 in protest at a wage freeze. The Naver branch of the Korean Confederation of Trade Unions’ chemical and food workers union said about 120 members took part, around 70 percent of its membership. It is the second collective action after a four-hour partial strike on Sept. 9.

Games & Commerce

G-Star organisers open first pop-up at Hyundai Department Store Pangyo, unveil Kream special pass

The G-Star Organising Committee said on Aug. 31 it will release a special pass in collaboration with Kream ahead of G-Star 2026, set for Nov. 19-22 at BEXCO in Busan. The pass includes entry to the BTC hall, a Yumi\'s Cells keyring and promotion card, and a Kream voucher. A pop-up store will run Sept. 1-6 at Hyundai Department Store Pangyo, followed by exclusive sales on Kream from Sept. 7.