Major South Korean webtoon platforms are moving into short-form content as growth slows and competition for users’ time intensifies. Kakao Piccoma is adding a short-form animation category on Japan’s Piccoma, while Naver Webtoon, Ridi and Lezhin Entertainment are building their own approaches. The strategy aims to repackage webtoon and comic intellectual property into short videos to broaden touchpoints and drive paid conversion, with monetisation and revenue sharing emerging as key challenges.

South Korea\'s game industry, which accounts for 60.4 percent of the country\'s content exports, has been excluded for years from production cost tax credits that apply to video content and webtoons. The sector is growing slowly, usage rates are falling and small and mid-sized developers are going bankrupt as development costs rise. The Culture Ministry has submitted a proposal to the Finance Ministry, while lawmakers have introduced bills to expand tax credits and adjust related rules for games and e-sports.