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Games & Commerce

KakaoTalk Gift Giving targets self-purchases. Why?

KakaoTalk\'s Gift Giving service is expanding beyond birthdays and anniversaries into a shopping space for users themselves. Self-purchases still account for about 20 percent of total Gift Giving transaction value, but their growth is far outpacing overall TalkBiz commerce growth, which includes Gift Giving and Talk Deal. Kakao has rolled out promotions, new tabs and ranking features, and strengthened benefits during shopping events. The push could lift advertising and tie into membership and AI features, but also raises competitive pressure against major shopping platforms.

Games & Commerce

Kakao to hold 10,000-strong running festival

Kakao will hold a 10,000-person running festival, Kakao Friends Run 2026, on Oct. 10 around Tancheon in Seongnam, Gyeonggi Province. The event will offer 5 km and 10 km courses and run as a non-competitive fun run. Applications will be accepted Aug. 10-17 via the official website and a KakaoTalk Gift promotion page, with participants chosen by lottery and the final list announced Aug. 20.

AI & Enterprise

Kakao runs \'Kanana Petletter\' event using AI model Kanana-O

Kakao said on July 20 it will run its \"Kanana Petletter\" event through Aug. 14, using its in-house omnImodal AI model \"Kanana-O\" to infer a pet’s psychology from a photo and generate a video letter to the owner. Users upload one pet photo, enter a name and relationship, and choose from five voice tones. Kakao also applies its \"Kanana Safeguard\" guardrail model to block harmful content.