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Telecommunications & Media

Netflix unveils new attention metric for ads, roll-out to 27 countries by year-end

Netflix said on Tuesday it has announced a new advertising strategy centered on viewer attention. It presented the approach at an event in Seoul for about 600 local advertisers. Netflix Korea ad director Lee Choon said ad marketing is shifting from sheer exposure to deeper attention. Netflix said traditional metrics such as reach and gross ratings are insufficient. It cited a 2025 internal survey and Kantar research supporting attention as a stronger indicator.

AI & Enterprise

SK AX says it will lead agentic enterprise era, absorb tacit knowledge with AI

SK AX held the IMAGINE AX 2026 conference in Seoul on June 16 and shared AI transformation cases across manufacturing, finance, telecommunications, retail and services. Chief executive Kim Wanjong said corporate competitiveness comes from companywide optimisation through AI to create new growth value, and that performance gaps are already emerging. Executives outlined “Being AX” capabilities and introduced the AXgenticWire NPO platform to connect agents, orchestrate collaboration and control security, quality variation and costs.

AI & Enterprise

Younglimwon Softlab to hold EBSC 2026 conference on June 18 on what remains and disappears in AI era

Enterprise solution company Younglimwon Softlab will hold EBSC 2026 (Enterprise Business Solution Conference 2026) on June 18 at the InterContinental Seoul Parnas Grand Ballroom. The conference will discuss how corporate systems should evolve beyond function-focused SaaS into executable platforms connecting data, work and collaboration. The company plans to stress that competitiveness comes from refined data, standardised processes and system connectivity, with ERP data underpinning AI use.