JobKorea marked its 30th anniversary by changing its corporate name to Worxphere and unveiling a mid- to long-term vision to fundamentally redefine how work is connected in the AI transition (AX) era.

At its 30th anniversary conference, “JobKorea The Reboot,” held on Jan. 29 at the Grand InterContinental Seoul Parnas in Samseong-dong, Seoul, JobKorea unveiled the new name and corporate identity. It also formalised an “AI career agent-centred platform shift” as a core strategy for the next 30 years.

The new name Worxphere combines “work,” “experience” and “sphere,” the company said. It said the change reflects a declaration to go beyond a platform that connects jobs, and to redesign all experiences around work using AI and data while creating a new culture and ecosystem of work.

JobKorea presented “Context Link” as a core concept explaining the shift. Context Link is designed to better connect people and work, and information and opportunities, by comprehensively understanding various contexts such as personal histories and capabilities, interests and behavioural data. It aims to deliver a “proposed hiring” experience in which meaningful opportunities are proactively suggested to each individual without job seekers having to search listings themselves.

Worxphere plans to reorganise existing services under a single group system, including JobKorea (full-time jobs), Albamon (non-regular jobs), JobPlanet (company information and reputation), NineHire (ATS) and Click (foreign hiring). It aims to expand into a full-spectrum HR tech ecosystem that supports career development and organisational growth beyond recruiting.

In a keynote session, JobKorea CEO Hyun-joon Yoon (윤현준) looked back on changes over the past 30 years, including shifting from paper resumes to a single click. He highlighted JobKorea’s role in moving a recruiting market that was centred on offline channels to online and mobile.

Yoon said JobKorea has led structural changes in South Korea’s recruiting market based on vast recruiting data accumulated over the past 30 years and in-house AI technology that it has advanced. He said that with AI now part of everyday life, it faces the question of whether “recruiting that shows more” is enough.

JobKorea also unveiled 2 AI-based next-generation career agents that it will launch sequentially in the first half of 2026.

The AI career agents are designed to go beyond simple condition matching by understanding the situation and context faced by individuals and companies, and suggesting the next choice, the company said. “Talent Agent” is a reasoning-based conversational talent search service for HR managers. When an organisation inputs its situation and the talent it needs in natural language, AI analyses past recruiting data and internal and external talent information to propose optimal candidates. The company said the agent’s distinguishing feature is its ability to understand recruiting context beyond simple resume searches.

“Career Agent” is a hyper-personalised career recommendation service for job seekers. It analyses behavioural data such as job posting views, application history and activity patterns, and proactively suggests suitable opportunities. The company said it aims to deliver a hiring experience in which only the most meaningful information reaches each individual, moving beyond an era when everyone viewed the same postings.

JobKorea CTO Yo-seop Kim (김요섭) said JobKorea’s AI agents are designed to understand a user’s career context and propose the next action. He said the core is to have AI assist judgement so people can focus on more important decisions.

JobKorea plans to unveil an integrated business centre for corporate clients, the “Hiring Center,” in the first half of 2026. It aims to address the inconvenience of having to manage full-time and non-regular hiring on separate platforms, and to offer an all-in-one hiring environment covering posting registration, applicant management and hiring performance analysis through a single window. It also aims to implement a “fulfilment HR experience” that considers the post-hire stage by linking JobPlanet’s company review and organisational culture data.

Yoon said hiring is shifting from a “waiting process” to a “proposed experience.” He said Worxphere will build a virtuous cycle in which both companies and individuals can make better choices based on vast data and AI technology, and will evolve into a platform that increases value across careers beyond recruiting.