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Games & Commerce

Baemin develops limited-edition \'BTS Arirang\' drink to support small cafes in Jung-gu and Jongno

Woowa Brothers, which operates Baemin, said on Thursday it will offer a limited-edition drink linked to \'BTS The City Arirang Seoul\' from April 6 to 19. The company said it aims to connect the economic spillover from large-scale tourism to alleyway commercial districts and help boost sales. It plans to support small cafes in Seoul\'s Jongno-gu and Jung-gu with recipes, key ingredients, packaging and marketing materials, and run customer discounts through an in-app pickup promotion.

Games & Commerce

Nexon CEO Lee Jung-heon aims to build lifelong relationships with players

Nexon CEO Lee Jung-heon said the company aims to move beyond one-off purchases to build lifelong relationships with players. Speaking at a capital market briefing in Tokyo, he reviewed progress since 2024 and outlined plans including franchise expansion, a pipeline of six new titles and an AI strategy called Monolake. He cited weaker results for Dungeon & Fighter Mobile and The First Descendant, while pointing to growth across MapleStory and Dungeon & Fighter PC.

AI & Enterprise

Microsoft to provide end-to-end executable files to drive AI frontier transformation

Microsoft held Microsoft AI Tour Seoul at COEX in Seoul on March 26 and shared a framework for building an “AI frontier” and a support strategy with partners. It outlined steps to accelerate Frontier Transformation in South Korea, focusing on redesigning business operations and sustainable growth. Microsoft introduced Copilot updates with enhanced intelligent agent functions, disclosed global adoption figures, and said it would launch Microsoft 365 E7 on May 1. It also unveiled a Frontier Success Framework.