Microsoft holds Microsoft AI Tour Seoul at COEX in Seoul on March 26. It shares with South Korean organisations a framework for building an “AI frontier” and a support strategy through cooperation with partners.

At the event, Microsoft unveils detailed strategies to accelerate Frontier Transformation in South Korea.

Frontier Transformation centres on companies using AI not only to boost productivity and efficiency, but also to change their business fundamentals. It focuses on redesigning how businesses operate and on sustainable growth.

Microsoft in particular presents “expanding access to intelligence” as a key task. It plans to support South Korean companies in producing measurable results through intelligent agent solutions.

Microsoft also introduces the latest Copilot update with enhanced intelligent agent functions. Wave 3 of Microsoft 365 Copilot provides a personalised agent experience based on Work IQ that reflects each user’s work context across major apps including Word, Excel, PowerPoint and Outlook.

Copilot Cowork, in particular, integrates data across Microsoft 365 apps including email, calendars and documents, based on Work IQ when users present goals. It plans and executes multi-step tasks. Copilot Cowork is being offered first to Frontier Program users.

Microsoft also discloses the global status of Copilot adoption. The share of Fortune 500 companies that have adopted Copilot has now exceeded 90 percent. The number of paid users rose more than 160 percent from a year earlier, and daily active users increased tenfold. It is also confirmed that the number of companies with large-scale deployments of more than 35,000 people tripled.

Microsoft will launch a new integrated enterprise plan, Microsoft 365 E7 (Frontier Suite), on May 1. It will support the use of intelligent agents in a more secure environment. Microsoft 365 E7 combines Copilot and Agent 365 with the existing E5 plan, and also includes major Microsoft security solutions such as Entra, Defender, Intune and Purview.

Microsoft also unveils a “Frontier Success Framework” for Frontier Transformation.

The Frontier Success Framework is designed to deliver four key outcomes at the same time: Enrich employee experiences, Reinvent customer engagement, Reshape business processes and Bend the curve on innovation. It is centred on enabling organisations to go beyond experimentation and realise tangible business value.

Scott Guthrie (스콧 거스리), executive vice president of Microsoft Cloud and AI, said Frontier Transformation will be a key driver that goes beyond the early stage of AI adoption to create a new level of results and fundamentally redesign how businesses operate. He said Microsoft would support South Korean companies in growing into trusted frontier companies that lead AI innovation through intelligent solutions that reason and create with AI.

Won-woo Cho (조원우), head of Microsoft Korea, said AI transformation is no longer a question of whether to adopt it, but depends on how it can be linked to measurable, tangible business results. He said he hoped attendees would gain inspiration and insights on an “execution-focused roadmap” to discover new business value, improve operational efficiency and strengthen organisational competitiveness through innovation cases and sessions unveiled on the day in a rapidly changing industrial environment.

The event runs various programmes including breakout sessions on strategies to design and scale agentic AI, hands-on workshops and an interactive booth zone. Through these, participants seek practical solutions to apply AI solutions to their businesses immediately and connect them to tangible results.