[DigitalToday reporter Chi-gyu Hwang (황치규)] French high-end wine cellar brand EuroCave has opened a EuroCave brand zone at Lotte Hi-Mart's Jamsil premium built-in section. It will use the opening to run pre-order sales for its new lineup, Inspiration.

EuroCave will use the opening to show the built-in-only Inspiration line to general consumers for the first time. Inspiration is a built-in-focused lineup that EuroCave is introducing to target the B2B market and demand for premium interiors. It supports both a built-in method that is fully embedded into kitchen cabinetry and a built-under method installed under the sink.

Through Lotte Hi-Mart's Jamsil store premium built-in section, EuroCave will propose package products that combine interiors and home appliances through collaborations with premium furniture brands. In a Kitchen Bar-style space inside the built-in section, it displayed an under-table model (Inspiration S). It also staged built-in models (Inspiration M and L) on the wall like an actual residential space so customers can experience how they look after installation.

In the South Korean market, 4 models will be launched reflecting local housing environments and consumer needs. Ahead of formal delivery and launch in September, EuroCave will run pre-order sales from January to April 2026. Customers who pre-order during this period will receive about a 10 percent discount as a special promotion benefit.

A EuroCave official said, "Inspiration is like a work of art that harmonises with kitchen furniture beyond being a simple home appliance. We will strengthen strategic collaboration with premium interior and furniture companies and offer top-tier customers a range of options." The official added, "We hope you will be the first to experience the premium wine life proposed by EuroCave through this pre-order period ahead of the formal launch in September."