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Telecommunications & Media

Netflix unveils new attention metric for ads, roll-out to 27 countries by year-end

Netflix said on Tuesday it has announced a new advertising strategy centered on viewer attention. It presented the approach at an event in Seoul for about 600 local advertisers. Netflix Korea ad director Lee Choon said ad marketing is shifting from sheer exposure to deeper attention. Netflix said traditional metrics such as reach and gross ratings are insufficient. It cited a 2025 internal survey and Kantar research supporting attention as a stronger indicator.

AI & Enterprise

SK AX says it will lead agentic enterprise era, absorb tacit knowledge with AI

SK AX held the IMAGINE AX 2026 conference in Seoul on June 16 and shared AI transformation cases across manufacturing, finance, telecommunications, retail and services. Chief executive Kim Wanjong said corporate competitiveness comes from companywide optimisation through AI to create new growth value, and that performance gaps are already emerging. Executives outlined “Being AX” capabilities and introduced the AXgenticWire NPO platform to connect agents, orchestrate collaboration and control security, quality variation and costs.

AI & Enterprise

South Korea holds AI investment forum with UAE

South Korea\'s Ministry of Science and ICT, the National AI Strategy Committee and the Ministry of Trade, Industry and Energy held a Korea-UAE AI infrastructure and semiconductor investment forum in Seoul. The event follows discussions by a bilateral government-private working group formed after a UAE state visit in November 2025. UAE participants included officials and representatives from Core42, MGX, ATRC, TII, Mubadala and Abu Dhabi Investment Authority.