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Finance

K Bank runs cinema etiquette campaign with CGV

K Bank is expanding its offline brand touchpoints to cinemas after subway ATMs and station name co-branding. The company said it will run a brand campaign from July 18 at CGV screening rooms nationwide to promote movie-going etiquette. The pre-film video features fruit characters from its savings product “Deguldegul Farm” and an ant character from its virtual investment game “Weekly Investment King.”

Games & Commerce

NCSoft unveils Steam page for open-world shooter \'Cinder City\'

NCSoft has opened a Steam page for its new open-world shooting game and begun releasing information. The company said on Tuesday it launched the Steam page for \'Cinder City\', a new title being developed by Big Fire Games, and published a new introduction video. Users can view key information such as game details and screenshots and receive updates by adding it to their wish list. The video features staff introducing the game.

AI & Enterprise

OpenAI expands cooperation with South Korean government, attention on executives\' ties to Korea

OpenAI is strengthening support for South Korea and has selected the Ministry of Science and ICT as a partner for its Government and Trusted Access (GTAC) programme, with KISA handling operations. Participants receive access to OpenAI’s latest cybersecurity model, GPT-5.5 Cyber. The article also notes observations that Korea-linked executives, including Jason Kwon and Greg Brockman, and the build-out of OpenAI Korea’s external affairs and communications team are connected to the company’s moves.