ITCEN Cloit is holding various events as part of an expansion of its billiards business.

The company said ITCEN Cloit is holding an amateur tournament as well, following a brand launch, a space opening, an in-house tournament and invitations to professional players, based on cooperation with billiards specialist Quesco.

ITCEN Cloit selected billiards as a sport for expanding its sports tech business, seeing significant growth potential by combining platform development with IT technology. To that end, it is strengthening cooperation with Quesco, a dedicated billiards scoreboard operator and a partner of billiards federations in and outside South Korea.

ITCEN Cloit launched its own billiards brand, CENCUE, in July and opened CENCUE Lounge, a billiards space incorporating IT such as AI and augmented reality, on the first floor of its headquarters building in Gwacheon. It aims to provide an immersive space for experienced players and an environment where beginners can enjoy billiards without 부담.

On Aug. 12, it held an in-house event, the 1st ITCEN Cup CENCUE Billiards Championship, in cooperation with Quesco.

On Aug. 27, it officially invited top domestic professional players to its Gwacheon headquarters. Kim Ga-young (김가영), ranked No. 1 in the 2026-27 season points rankings, and Shin Jeong-ju (신정주), ranked No. 10 in the points rankings, attended and held a photo session and autograph event with employees.

ITCEN Cloit will also hold the ITCEN Cup CENCUE 3-Cushion Amateur Billiards Tournament over 2 days from Sept. 19 to 20. The tournament offers prizes by ranking and gift prizes, including a total of 10 don of pure gold provided by Korea Gold Exchange, an affiliate of ITCEN Group. The winner will receive 10 million won in prize money and 3 don of pure gold.

Choi Gyu-sam (최규삼), an executive director and head of ITCEN Cloit’s sports tech business division, said, "With only the current billiards culture centered on 3-cushion, there is a clear limit to expanding the user base." He said, "We will diversify events into pocket billiards and other disciplines and add content targeting women and the MZ generation to broaden the base, while continuing to expand touchpoints with billiards fans by using events such as in-house tournaments, invitations to professional players and amateur tournaments as stepping stones, and also lead digital innovation across the billiards industry."