A key reason AI website builders produce generic-looking results is how users phrase their inputs, not the tools themselves, a report said. To get more advanced designs, users should write prompts with rich context and specific requirements, including a site’s purpose, target users, required features, visual preferences and integration needs. The report also highlights using design references, learning basic design principles, choosing suitable builders and iterating with follow-up prompts.

OpenAI is strengthening app integration features that let users connect external apps directly inside ChatGPT to deliver personalised services and expand its AI ecosystem. Users can link accounts for services such as Spotify, Canva and DoorDash and handle tasks ranging from work and design to shopping and travel bookings within the chat window. The feature is currently available first to users in the United States and Canada. Users should review access permissions carefully.