Consumers are weighing whether to pay 200,000 won more for the iPhone 17 Pro, which leads on camera, battery and overall performance, or choose the iPhone Air for a thinner, lighter design and a lower price. Both models launched in September 2025 with 256GB base storage. The Air is slimmer, lighter and has a larger display, while the Pro offers stronger camera features, cooling and battery life.

Apple is expected to expand its Mac lineup over the rest of this year, with attention focused on its year-end product strategy. A report said Apple, after unveiling some new Macs already, could introduce at least four more models by the end of the year, potentially bringing total launches to as many as five. Expected updates include a Mac Studio with M5 Max and M5 Ultra chips, an M5-based iMac, and a Mac mini with M5 and M5 Pro options.