Disney Plus is testing a new AI feature that recommends films and series using natural-language search, voice queries and recommendation prompts. The limited beta is available to selected subscribers, The Verge reported. Disney said the tool is designed to surface content that fits the moment rather than relying mainly on viewing history. Disney also reaffirmed plans to make Disney Plus the company’s digital hub and is rolling out an AI-assisted interactive search on ESPN.

Disney is working with TikTok to bring Disney-related fan content into the Disney+ app. The companies plan to start a pilot program in the United States in the coming months and then expand to other markets. Under the partnership, TikTok fan videos themed on Pixar, Marvel and Star Wars will appear in Disney+’s short-form feed, “Vurts.” Disney also launched a creator ambassador program for TikTok creators.