Netflix ranked No. 1 among OTT apps used by Koreans last month and set a record for its highest-ever number of users.
Wiseapp Retail, an app and retail analytics service, said on Tuesday that a survey sample of South Korean smartphone users showed Netflix had 15.16 million monthly active users in December. The figure exceeded the previous record of 14.57 million set in August, after 4 months.
Coupang Play followed Netflix, ranking second with 8.53 million users. Tving ranked third with 5.25 million, followed by Disney Plus with 2.39 million and Wavve with 2.35 million.
The ranking shifted in revisit rates, unlike user numbers. Netflix posted the highest revisit rate at 85 percent, the share of November visitors who returned to the app in December.
Tving followed at 72 percent, ahead of Coupang Play. Coupang Play's revisit rate was 64 percent, followed by Disney Plus at 63 percent and Wavve at 62 percent.
Wiseapp Retail conducted the survey using a sample of South Korean Android and iOS smartphone users.
Lee Ho-jung
lhj@d-today.co.kr